There is a strange thing about the way most of us shop for jewellery. We often buy it for a future version of our life. “For weddings.”“For festivals.”“For when I wear that saree.”“For some special occasion.” And then the box…
I have noticed something while looking at jewellery photographs. The most beautiful ones are often not the ones where someone is deliberately trying to show the jewellery. It is the photograph where she is laughing. The one where her hand…
Ask someone about a piece of jewellery they truly remember and the answer is rarely about its price. They talk about who gave it to them. Where they wore it. What was happening in their life at that time. Sometimes…
Open an Indian woman’s wardrobe and you will probably understand modern India better than most trend reports. There is a saree. There are kurtas. There are jeans. There is probably a blazer somewhere. A festive lehenga that appears twice a…
There is a small transition that happens with certain things we own. At first, it is something we bought. Then one day, somehow, it becomes “ours”. Not legally. Emotionally. You stop thinking about whether it matches. You simply wear it.…
A jewellery box tells you what a piece looks like. A person tells you what it feels like. That difference became very clear to me while working on Nirita. Perfect product photographs are necessary. You need to see the finish.…